Phone Script — Gameplan Financial

📂 Pick an Intro Based on the Lead Type

Outbound Leads

Hey _____, my name is (your name).

I’m calling about the life insurance or final expense ad/post you saw online (“a while back” if old lead).

I have your birthdate as _____. Is that correct?

(Be ready for objection)

💬 Objection Help

⚠️ On below Transfers or Inbounds Hang up prior to the buffer if any question disqualifies the lead as a serious buyer.

Live Transfers

Hello, this is (your name). I'm the licensed agent that will be helping you today. (Agent Transfers Client) How are you today? Just for verification, I have your birthdate as _____. (verify anything if no DOB) Is that correct?

All Calls InBounds

Hello, this is (your name).

Just to confirm, are you shopping for a final expense policy?

Perfect, we work with over (40) A-rated final expense companies & every one of them will insure you if you have a checking account with a local bank or credit union.

Do you own a checking account?

All of the final expense companies will require your social security number & banking information when we apply. I don’t need that information now, but I just want to be transparent with you, okay?

I want to be very respectful of your budget… So, is there a specific price you’re trying to keep this under per month?

Or… “How much coverage are you looking for?”

What’s your name?

(The info on the All Calls screen is often incorrect.)

If we find you the perfect policy, when would you like to make the 1st payment to get you insured?

Are you employed, retired, or disabled?

What’s your annual or monthly income?

“We generally won’t recommend anything over 10% of your monthly income.”

What got you thinking about final expense coverage?

Do you want a traditional burial or a cremation?

Who do you want to leave the money to?

So I can get you the right information, what’s your date of birth?

What’s your email?

Credibility

Are we speaking on your cell phone ______ ?

I’m going to text you my digital business card by the end of this call.

It has my picture, my national producer #, & my contact info.

Is a text message okay for that?

It also shows some of the over (40) A-rated life insurance companies we are affiliated with, like Aetna, AFLAC, & Mutual of Omaha to name a few.

So, if you are interested in a specific company just let me know because I’m probably partnered with them.

Health Screening

Do you smoke or use any other nicotine products?

What’s your current height and weight?

So ______, based on your profile I can see that I already have you qualified for a few different options.

My goal is to offer you the BEST policy on the market in terms of price and coverage, but most importantly, one that you’ll actually get approved for.

I’m not sure if you know, but every time you go to the Dr. your info is put on the national MIB & prescription database.

What health conditions are the insurance companies going to see on there for you? *any condition — “No problem”

What about way back in the past at any point in your life… any cancer, strokes, heart disease?

What about diabetes, COPD, Kidney issues or any other health condition you can think of? *any condition — “No problem”

And what (other) medications do you take?

Quote Process

So _____, the company that I’d recommend for you is ______.

Have you heard of them?

They have a(n) ___ rating with A.M. Best, have been in business since ____, and have ____ billion in assets.

They are very financially stable. (Don’t give rating if less than A – e.g., Baltimore, CICA, Sentinel)

FEX: This is a whole life policy, so luckily the price & death benefit will never change on you.

It also builds cash value, so if you ever get in a financial pinch you can borrow from it — which is a great benefit.

I’m going to give you a couple different options so you can choose which is most comfortable for your budget.

For ___K it will cost $ ___ /month. And for ___K it will cost $___ /month. (Cheaper option 1st so they aren’t shocked)

Which one is better for you? Great!

I’m going to go ahead & make sure we can get this approved for you.

And you wanted ______ to be your beneficiary, right?

(Fill out app – LEAD them – keep asking questions – no long pauses)

Payment

Your first payment can be withdrawn in the next 2–3 days & that’s when you’d be covered.

Do you need more time than that or does 2–3 days work for you?

What day of the month would you like your payments to come out?

What’s the name of your bank? (Is that a Visa or MC?)

(Get rest of info – Keep asking questions until app is completed)

Wrap Up

Alright _____, we are about done.

I’m going to text you my digital business card & you’ll be getting your policy in the mail 7–10 days after your 1st payment.

My information will be on the policy as well.

In the future, if you refer anyone to me I’ll give you a $25 Amazon gift card (or Walmart or wherever you like to shop).

Do you have any friends or family in mind right now?

Do you have any questions for me at this time?

Well _____, I’m glad I could help you and your family with this.

Give me a call if you need anything & have a great day!

(Dispo lead & put on calendar for annual review / any needed follow-up)