Gameplan Financial

Gameplan Financial Vetted Lead Sources

Proven vendors, negotiated pricing, and clear rules — so you spend money where it actually converts.

Gameplan Send Misc Lead $$.

Any Marketing write offs use Eye in the Sky Digital as the vendor. Reciepts will be sent.

Program Overview

$2.50 Realtime Data Leads — Exclusive Pricing (Gameplan Agents Only)

Exclusive Pricing

Ultra-low-cost realtime data leads for Gameplan agents. Vendor details are not published publicly. Exclusive pricing available to GPF agents only.

Program Overview
  • Type: Realtime data
  • Delivery: Uploaded into your Eye in the Sky Digital CRM Connected
  • Pricing: $2.50 per lead
  • Minimums: $50 minimum order (suggested minimum $250)
  • Best for: High-volume dialing and quick set attempts (under 5-minute speed-to-lead)
Click Here to Purchase

We have closed over $500,000 in premium on these leads.

Secure checkout opens in a new tab via PayPal.

LA Gameplan TV Inbounds

Live Inbound Calls

$40 per call · Live inbound Final Expense calls generated from television traffic. Screened, qualified, and routed live to available agents.

Program Overview
  • Type: Live inbound TV calls (Final Expense)
  • Cost: $40 per connected inbound call
  • Call Handling: Answered live by a licensed agent
  • Traffic Source: Television advertising (inbound intent)
  • Delivery: Calls routed to you in real time
  • Best for: Agents who answer the phone and can close live

Maximize Connections

These are real people responding to TV ads and calling in for help. No chasing leads. No dialing lists. Just live conversations with prospects who already raised their hand.

Lower CPA (The Real Kind)

By consolidating inbound TV traffic into a managed call flow, we reduce dead air, missed calls, and wasted agent hours. Metrics tracked include close rate, premium per call, CPA, and true CPA based on your time investment.

Register for TV Inbounds

Registration Instructions:
• Agency: Gameplan Financial
• Referred By: Gameplan Financial

Registration opens in a new tab. Capacity is limited.

All Calls — Live Call Transfers (Gameplan Approved)

Live Transfers

All Calls provides inbound and live-transfer phone calls. These are real humans on the line — speed, qualification, and discipline matter.

All Calls Logo
Program Overview
  • Type: Live inbound & transfer calls
  • Platform: AllCalls.io (login opens in new tab)
  • Best for: Agents who answer fast, follow scripts, and qualify aggressively
  • Qualification Rule: You have a 90-second buffer. If the caller is not qualified, politely disengage and hang up.
Open All Calls Dashboard All Calls Qualification Script
Action Required To get access, email [email protected] and request All Calls user creation. Include your full name, email, and phone number.

Failure to follow the qualification script or enforce the 90-second rule will result in removal from the program.

Johnson Scheduling Agency LLC — Appointment Setting

Vetted Partner

Professional appointment setting for in-home insurance sales. Johnson Scheduling Agency is vetted and approved for Gameplan agents who want consistent, done-for-you booking.

Program Overview
  • Service: In-home appointment setting
  • Dialing: Your old leads or your new leads
  • Appointments: Booked directly onto your calendar
  • Cost per sit: $16
  • No-show fee: $8
  • One-time setup fee: $60
  • Best for: Agents who want to stay in the field and avoid dialing
Important This is a pay-per-result model. You are charged per sit and per no-show. Make sure your calendar availability and follow-up systems are ready before scaling.

Coordination, scripts, availability windows, and lead rules should be discussed directly during onboarding.

Mail Co — Aged Mortgage Protection Leads

Gameplan Exclusive

Discounted aged mortgage protection leads available exclusively to Gameplan agents. Ideal for volume dialing, reactivation campaigns, and experienced agents who understand aged data.

Lead Pricing Breakdown
  • 3–9 months old: $5.00 per lead
  • 10–18 months old: $2.50 per lead
  • 19–36 months old: $0.50 per lead
  • 37+ months old: $0.25 per lead
  • Over age 75 leads: $1.00 per lead
  • Handling fee: 3% on all orders
Open Mail Co Lead Portal
How to Get Access Email [email protected] with:
  • The states / counties you want
  • Your approximate lead budget
Inventory will be checked for your desired areas and you will be issued your own login credentials to the Mail Co lead portal.

These are aged leads. Success depends on dialing discipline, speed, and follow-up. Not recommended for brand-new agents without call volume support.

LeadStar — Exclusive Platform & Preferred Pricing

LeadStar provides you with exclusive, low-cost, compliance-approved leads to supercharge your sales engine. Enjoy smarter on-demand flow, real-time delivery, and preferred GPF pricing.

  • On-Demand Lead Flow — set caps, zip targets, and delivery windows that fit your schedule.
  • Exclusive GPF Pricing — up to 64% savings vs legacy platforms; zero monthly license fees.
  • Pre-Reviewed Sources — compliance-approved and vetted by the GPF team.
Launch LeadStar

Need help onboarding? Email [email protected].

Lead ROI Calculator

Estimate CPA, breakeven, and profit. Compare scenarios and export to PDF.

Inputs

Choose a preset or tune assumptions. Sensitivity shifts close rate ±N% to show best/worst profit.

Leads / month
100
Appointments Set
30
Issued Policies
12
Effective AP
$9,180
CPA (Cost / Acquisition)
$100
Breakeven Close Rate
22%
Projected Profit
$2,000
Profit Margin
34%

Visuals

See how profit stacks against spend and where your margin lands.

34% Profit Margin
Scenario A
Leads
—
Issues
—
Profit
—
Margin
—
Scenario B
Leads
—
Issues
—
Profit
—
Margin
—
No Scenario B yet — click “Copy current inputs → B”.
💡 How to Use the Lead ROI Tracker
  • Pick a starting point: Open the Preset dropdown and choose LeadStar: Data Lead, LeadStar: Live Transfer, Direct Mail: Letter + BRE, or Custom to set your own values.
  • Enter or adjust your assumptions: Cost per lead, Monthly budget, Set rate (%), Close rate (%), Average AP per case, Persistency, Comp %, and Sensitivity (± close %). Presets auto-fill all of these—you can still tweak them.
  • Run the model: Click Run Calculation or move the Sensitivity slider to refresh the results.
  • Review your KPIs:
    • Leads / month = Budget ÷ Cost per lead
    • Appointments Set = Leads × Set rate
    • Issued Policies = Sets × Close rate
    • Effective AP = Issues × Avg AP × Persistency
    • CPA = Spend ÷ Issues
    • Breakeven Close Rate = Close % where commission = spend
    • Projected Profit = Agent revenue − Spend
    • Profit Margin = Profit ÷ Agent revenue
  • Use the visuals:
    • The bar chart compares Spend, Revenue, and Profit — with dotted whiskers showing Sensitivity (profit low ↔ high).
    • The margin gauge shows your Profit Margin % at a glance.
  • Compare two scenarios:
    • Click Copy current inputs → B to save Scenario B.
    • Tweak Scenario A’s numbers, then click Recalculate Compare.
    • Use Swap A ↔ B to switch perspectives and see deltas in profit and margin.
  • Save or share: Click Print / Save PDF to export the screen (KPIs, charts, compare).
  • Pro tips:
    • Start conservative — lower Close rate / Persistency, higher CPL.
    • Check Breakeven before scaling spend; stay clearly above it.
    • Use Sensitivity ±10–15% to visualize your risk band before buying leads.
  • Troubleshooting:
    • Breakeven shows “—” → missing or invalid data (zero leads or set rate).
    • CPA shows “—” → no issued cases (your assumptions are too low).
    • Weird results? Check Avg AP or Comp % — they drive revenue hardest.